Page 46 - Operation Lifesaver Estonia / Annual Report 2012
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© Operation Lifesaver is a international, non-profit education and awareness program dedicated to ending
tragic collisions, fatalities and injuries at highway-rail grade crossings and on railroad rights of way.
Founded in Estonia on 19 November 2004 -
Recognition of cooperation partners
While looking back at the last year, we cannot
forget our cooperation partners who have given
their valuable contribution in all of our activities.
OLE’s budget is limited and therefore we often
must restrict our media plans and make them more
modest.Thanks to our cooperation with the Estonian
Broadcasters’ Association, we can broadcast our
radio ads in almost all Estonian radio stations.
Our long-term cooperation with outdoor media
company JCDecaux OÜ allows us to display much
more railway safety messages than our budget
would enable. Since the first year of OLE’s activities,
Kristiine shopping mall has agreed to display our
advertising materials without charging us anything.
There are many companies allowing us to display or
advertising banners free of charge on their websites,
helping us to create a safer living environment. We
can achieve more of we work together and this
knowledge is much more important than the bills
in our wallet.
We are extremely grateful to our cooperation
partners. Each year we are expressing our gratitude
by giving out OLE diplomas and souvenirs to those
good persons and organisations whose contribution
has helped us in making our efforts more beneficial.
“Golden Level Crossing
Gates” award
In April 2012 OLE held another “Golden Level
Crossing Gates” award ceremony for recognising
organisations and private persons for their
remarkable input in the area of railway safety.
The “Golden Level Crossing Gates” award was
given to TV3 reporter
Marek Lindmaa
for his
competent treatment of railway safety information
on TV. OLE found that throughout the years, Marek
Lindmaa has broadcasted several news stories
about railway accidents and promoted correct and
lawful behaviour. He always explained in detail
the reasons why accidents took place. In most of
the cases locomotive drivers cannot do much for
preventing collisions and a large proportion of
railway accidents occur by the fault of motor vehicle
drivers or pedestrians violating important safety
