Page 9 - Operation Lifesaver Estonia Annual Report 2011

Railway Safety in Estonia - 7 - Annual Report 2011
a website link readable by smart phones. A “write
your own PSA ending” contest helped promote the
campaign through social media. Transit systems in
Arkansas, the District of Columbia, Ohio, Oregon,
Tennessee, Texas and Washington carried the campaign
posters.
In the summer of 2011, the loss of a major federal
grant that supported the operations of the National
Office forced us to begin to rethink the model that
has guided our public outreach efforts for decades. As
we seek alternative funding sources to run a national
program, we are reviewing how we do business in order
to find more efficient ways to deliver our message to
more Americans.
Change is unsettling, but it also presents us with
opportunity. Our challenge is to maintain our
traditional volunteer methods of outreach while
incorporating more interactive, Internet-based training
and materials, social media, our website, and other
communications channels.
As Operation Lifesaver celebrates its 40th anniversary
in 2012, we stand tall because of the tremendous
work that has been achieved over four decades. As
long as we stay focused on the mission and continue
our efforts to reach the public, we will keep making a
difference in rail safety education worldwide.
E-learning program ProDriver Challenge poster
e-Learning
program
Campaign
Bad Move