Page 48 - Operation Lifesaver Estonia Annual Report 2011

Railway Safety in Estonia - 46 - Annual Report 2011
Each year we have several people losing their lives
on railway tracks. For us these numbers are not just
statistics but real people and the pain their close ones
have to suffer. The latter is even deeper if we consider
the circumstances and reasons of such tragic accidents.
Getting hit by a train or driving in front of a train cannot
be compared with getting struck by lightning or getting
killed in an earthquake. In most cases train accidents
are caused by negligence of road users and people
themselves can do the most to prevent them from
happening. There is not much needed to achieve that –
one should just spare enough time for crossing railway.
In order to remind to motor vehicle drivers and
pedestrians the dangers related to railway crossings,
OLE organised its traditional Christmas campaign with
the slogan „LET THE TRAIN PASS! YOU ARE EXPECTED
HOME FOR CHRISTMAS!” The campaign focusing on the
expectations of close ones has been warmly welcomed
by our cooperation partners. One example of that is
the fact that the campaign materials were used by the
railway companies in the United States. Thank you for the
recognition!
An overview of the reception of the campaign by the
Estonian audience written by OLE’s media partner can be
found on page 50.
OLE CHRISTMAS CAMPAIGN
Let the Train Pass! You are Expected Home
for Christmas!
CAMPAIGNS