Page 44 - Operation Lifesaver Estonia Annual Report 2011

Railway Safety in Estonia - 42 - Annual Report 2011
Objective:
The main objective of the RSW lasting from April 25
through May 1 was reminding road users that crossing
railway lines is extremely dangerous, as an unexpected
encounter with a train could have very sad consequences
– the weight categories are just so different.
Message:
The seventh RSW carried the message
„Know Your Opponent“. For communicating the campaign
message, we cooperated with the Estonian national
women’s basketball team. Our eye-catching advertising
materials use basketball match situations to demonstrate
the vast difference between road and rail transport
vehicles. We call upon people to think twice before facing
a train.
Media plan:
The nation-wide railway safety week used the means of
radio, Internet and posters placed in city space.
Related projects:
During the railway safety week, OLE made presentations
on railway safety in educational institutions,. In addition,
we started with presentations targeted at emergency
responders.
RAILWAY SAFETY WEEK (RSW)
CAMPAIGNS