Page 67 - Operation Lifesaver Estonia / Annual Report 2012

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Operation Lifesaver Estonia Annual Report 2012
Campaigns
Which sentence have you heard in connection with promoting railway safety?
Spontaneous, no poster shown
Let the train pass
You are expected home (for Christmas, evening)
Win a minute, lose your life Average age 49 years
Don’t walk/play on railway
Keep away from train
REMEMBERING OF ADVERTISEMENTS Average remembering of
OLE’s campaigns
Average remembering of
social campaigns (2008-
2012, 19 campaigns
studied)
End of 2010 / End of 2011 / End of 2012
Red is red
Remembering
Campaign 1
ALL
ALL
YES
AGE
AGE
SEX
SEX
Men
Men
Women
Women
Estonian
Estonian
Non-
Estonian
Non-
Estonian
Worker
Worker
Car
Car
Public
transport
Public
transport
Manager,
specialist
Manager,
specialist
At home,
student,
unemployed
At home,
student,
unemployed
NATIONALITY
NATIONALITY
PROFESSION
PROFESSION
INCOME
INCOME
METHOD OF MOVEMENT
METHOD OF MOVEMENT
Campaign 2
Campaign 3