Page 62 - Operation Lifesaver Estonia / Annual Report 2012

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tragic collisions, fatalities and injuries at highway-rail grade crossings and on railroad rights of way.

Founded in Estonia on 19 November 2004 -

www.ole.ee

In Christmas time people think more then usual

about their relatives and friends. They organise

Christmas parties and concerts, look for presents

and make plans for the holidays. Christmas is the

time when people try to make it home – to take out

old familiar decorations, put on the table good old

tableware and dishes that are the tastiest in the

whole world.

OLE has committed to organising before Christmas

a railway safety campaign that should remind

people rushing before holidays that all of them are

expected home. There is no point in making such

great plans and choosing presents if your life can

end any minute due to your negligence on railway

tracks.

Crossing railways is not a lottery but unfortunately

people still take chances by not paying attention.

A train is not lightning striking from the sky that is

hard to predict and abstain. Trains are moving on

railway tracks and these are the only places where

they can cross with roads. This is a well-known fact

for the old and young, men and women. But for

some reason, trains still hit people.

For that reason, OLE and its cooperation partners

wish to remind both drivers and pedestrians that

crossing railways is dangerous. The campaign

organised by Operation Lifesaver Estonia lasts from

December 10 through December 26 and bears the

same slogan as in the previous years:

“Let the Train

Pass! You are Expected Home for Christmas.”

OLE

wishes to contribute with its campaign in making

sure that all Christmas wishes and greetings would

reach our close ones.

During the campaign are published the advertising

materials prepared by OLE that feature the brother

and sister whom we already know from the previous

years. This time they are not in the usual safe

home environment but look out of a train window.

They are probably on their way to grandmother

and grandfather who are waiting for them with a

decorated Christmas tree and delicious gingerbread.

Their lucky arrival would depend on all of us who

cross railway daily by car or by foot. Let us hope they

will!

In addition, OLE used in its campaign the video

clip prepared last year where a father drives to his

family that is waiting for him. Although his trip takes

him across railway everything works out fine and

the brother and sister known to us already will meet

their loved father. The video clip is supported by a

radio ad broadcasted in all Estonian radio stations,

posters on streets and printed ads in media. OLE

also continues making railway safety presentations

in schools.

Christmas campaign “Let the

train pass! You are expected

home for Christmas.”