Life cannot exist without water. Water is needed for survival for people, animals and birds, not to mention the fish. To put it simple: life on our planet could not exist if there was no water. The main purpose of activities of NPO Operation Lifesaver Estonia (OLE) is to save lives through railway safety promotion. In order to bring its safety message closer to the audience, OLE and Saare Foods launched bottled drinking water carrying the railway safety message “LET'S SAVE LIVES – LET THE TRAIN PASS!”